Fibre reclamation startup DyeRecycle pivoted their core technology, but their go to-market strategy and brand positioning was distracting potential investors. I restructured the company’s core ISPs and value proposition, rebuilding an entirely new brand architecture from pitch deck and website to physical conference exhibits, all while the product was still in active development.
One of the world’s largest pharmaceutical companies wanted to translate its enterprise ESG strategy to 26 local markets. We piloted an ESG toolkit with 4 regions, co-creating a curriculum which guided teams from business case development to prioritization, visioning, and impact measurement.
London's sewers overflow after just 2mm of rain, but thousands of small tanks, barrels, and ponds cannot collect water because they are simply full. For my MSc thesis at Imperial, I researched, engineered, and hand prototyped a smart water tap that pays households to store rain before it floods.
Accenture wanted to upskill its marketing, design, and development practitioners to use sustainability as a platform for product innovation. Our team was tasked to create a repeatable project methodology, tapping into human-centered design to uncover the opportunities and risks of solving for people and planet.
In March of 2020, Pittsburgh’s first healthcare innovation conference faced a complete digital transition. We designed a multi-sensory experience which builds tangible connection and real world collaboration.
Economic development firm KRNLS wanted to attract funding for their Agtech collaborative Mimetic. The team conducted a public field study tour to 3 local farms, while building a digital platform to connect entrepreneurs.
Local arts nonprofit IFEP was redesigning their website for their first art exhibit. We designed a creative laboratory which activates the transformative power of being you.
